Just is a label by CZ Groep, one of the biggest healthcare insurers in the Netherlands. Just aims to simplify health insurance by offering only three packages: a basic insurance, a supplementary insurance, and a dental insurance plan. These packages provide comprehensive coverage at a competitive price.
To ensure the success of the new label Just, the task at hand was to optimize the online marketing and sales activities. This involved increasing brand awareness and preference, as well as acquiring a substantial number of new customers.