From an interim position, our agency had the opportunity to work on various projects for Quinny, a Dutch brand of Dorel, a company that belongs to the top tier of the baby and children’s industry. Quinny is globally recognized for its fashionable and high-quality strollers and buggies.
One of the tasks we worked on was the setup and management of the “QuinnyCasters” social media and brand ambassador program in five different countries. This program was designed to showcase Quinny’s products and engage with customers through various social media platforms.
We also had the privilege to redesign the Quinny website. The goal was to make the content more accessible, improve the website’s search engine optimization, and enhance the overall look and feel. Despite limited resources, we managed to deliver a website that fulfilled these objectives.
We were also involved in project management for Quinny’s 3-D customization tool. This online tool allowed customers to personalize their new buggy through a color configuration and 3-D rendering system. We collaborated with Quinny product managers to create this high-tech tool that could handle thousands of combinations while delivering a realistic product representation that was nearly indistinguishable from the real thing. Customers could place their orders online or in-store once their customizations were complete.